Adaptive web design ( AWD ) promotes the creation of multiple versions of a web site. Adaptive web design encompasses a range of other strategies that can be combined with responsive web design . [1]


Adaptive web design is a process of server-side that design chooses layout and size to display. All types of web design layouts can be used, including responsive layout. The adaptive design will serve different versions of the site to different devices based on common screen sizes and resolutions. The only difference is the way the design is viewed from a collateral or viewpoint rather than the responsive web design (RWD) one-size-fits-all approach to layout. Citation needed ] [2] The term first coined by Aaron Was Gustafson In His book Adaptive Web Design: Crafting Rich Experiences with Progressive Enhancement in May 2011. [1]


Adaptive web design uses multiple page layouts for a single web page and sometimes progressive enhancement (PE). The adaptive model is a “mobile separate” layout, in contrast to “mobile first”, unobtrusive JavaScript , and progressive enhancement of RWD. quote needed ]

“Mobile separate”, unobtrusive JavaScript, and progressive enhancement

“Mobile separate” is the same concept as “mobile first”, except the design layout of AWD is a separate base mobile layout versus the single design layout of RWD.

Browsers of basic mobile phones Do not Understand JavaScript or media queries , so a recommended practice is to create a basic mobile layout and uses unobtrusive JavaScript and progressive enhancement for smart phones, Rather than Rely on graceful degradation to make a complex image-heavy website work. [3] [4] [5] [6]

Technology advances

Adaptive design is a broad approach to web design that focuses on a variety of interfaces rather than restricting itself to the format intended for a desktop display. This is especially significant now when? ] that smartphone search volumes have overtaken desktop search volumes in 10 countries, even with tablet searches in the desktop category. [7] New technologies have emerged, bringing change to the face of web design as a whole and breathing new life into AWD as a valuable concept. These recent changes when? ] are making AWD a commonly used practice on the web, with an estimated 70,000 new sites created every day. quote needed ]

Fluid-motion drag-and-drop editors

Fluid-motion editors are not HTML 5 native drag-and-drop editors and can not be used in fluid-design pages. They allow for fluid movement and objects to be Placed anywhere we are web based and is absolute positioning of objects in XYZ coordinates according to the Cartesian coordinate system . [8] Currently, when? ] There are two editors That use this kind of system and layout, WIX [9] and Live Stream. [10]

Editor and layout benefits

This type of editor is one of the most popular graphic design programs. quote needed ]

  • Fluid motion – Allowing for faster design layout
  • 3D layout – Layout based on the XYZ coordinates Cartesian coordinate system . [8]
  • Multi-page layout – This type of editor can have layouts for popular sizes of mobile devices.
  • Mobile separate – Separate custom layouts for mobile devices
  • Print – Absolute-editors are perfect for online print.
  • Flux – Fluctuates the size of a mid-sized layout, allowing for better scaling of the page.
  • Maintain design layout – Unless the page is in fluid layout, resizing does not affect design.
  • Zoom – The page is sometimes better served in a zoomed or scaled layout.


There are four types of layouts used in the adaptive model: standard, responsive, scaled, and flow and zoom.


AWD works to detect the screen size and load the appropriate layouts. With standard layout adaptive, “generally You Would design an adaptive website for six common screen widths: 320, 480, 760, 960, 1200 and 1600.” [11] [12] This kind of layout can aussi use viewport responsive scaling of the page. in recent when? ] years, Many adaptive design layouts have Become popular with as little as two designs, a mobile layout and desktop layout. citation needed ] The two-page layout Allows for a mobile custom-built page and a desktop version to enhance the user experience . citation needed ]It has the advantage of multiple layouts for a single page, allowing for customization of the design as far as the designer wishes to take it. quote needed ]


Adaptive responsive layout uses fewer page layouts than standard adaptive. This approach is considered less future-proof than responsive design because of the screen sizes. Responsive Design is built on a fluid grid vs. adaptive design’s fixed grid [2] Pages are formatted in a responsive web design layout, where the appropriate page layout is served, then the page responds to the user’s device. quote needed ]


Scaled uses a fluid design layout and scales the width of the viewport. This type of layout can use absolute pixels or points . quote needed ]

Flux & zoom

Flux & zoom maintains the perspective of a web page by the design by scaling height and width when using the absolute position of objects. Then, it targets the break points of the device by the scale of the top block-level object. [13] [14]

Flux & zoom [13] [14] is the mirror of the grid responsive web design layout that calls for page element sizing in relative units like percentages, rather than absolute units like pixels or points . [15]


Flux & zoom requires the absolute units of pixels or points and can not use relative units of percentages. Typically, two-page layouts are used: desktop version and mobile version. Fluctuating zoom design uses CSS3 media queries , [16] [17] [18] breakpoints to scale both height and width of the page a page outside the linear grid, fluid model, the page remains 3D in the XYZ coordinates Cartesian coordinate system . [8] Zoom can be used with responsive layouts, allowing a layout that is zoomed in to maintain its design layout when sized.

Layers (digital image editing) -based photo editors use this type of model for layout and design, with XYZ Cartesian coordinate system coordinates for positioning and zooming for design in perspective. quote needed ]


Flux & Zoom uses two or more mid-sized layouts and fluctuates – + 150 pixels larger or smaller in size. [13] [14] Web design software already exists that provides adaptive page serving and adaptive visual editors to assist in layout and design. It takes less time building designs in responsive page, because you are not bound to the rules of the grid Responsive web design . quote needed ]


Adaptive flow and adaptive zoom solves most issues found in other web design layouts while remaining responsive and is the only design web that can support Layers (digital image editing) -based design across all platforms. quote needed ]


With newly released adaptive HTML editors and page builders emerging on the market, adaptive design is becoming a popular alternative to responsive. dubious – discuss ] The difficulty of creating multiple page layouts and serving proper pages is handled by the software. quote needed ]

See also

  • User interfaces


  1. ^ Jump up to:b Gustafson, Aaron. Adaptive Web Design: Crafting Rich Experiences with Progressive Enhancement . Easy Readers, LLC; 1st edition, 2011.
  2. ^ Jump up to:b “Understanding and Comparing Responsive, Adaptive and Fluid Design | ICO Web Solutions” . ICO Web Solutions . January 16, 2014 . Retrieved 17 April 2017 .
  3. Jump up^ Wroblewski, Luke (November 3, 2009). “Mobile First” .
  4. Jump up^ Firtman, Maximiliano (July 30, 2010). Programming the Mobile Web . p. 512. ISBN  978-0-596-80778-8 .
  5. Jump up^ “Graceful degradation versus progressive enhancement” . February 3, 2009.
  6. Jump up^ Designing with Progressive Enhancement . February 2010. p. 456. ISBN  978-0-321-65888-3 . Retrieved March 1, 2010 .
  7. Jump up^ Sterling, Greg (5 May 2015). “It’s Official: Google Says More Searches Now On Mobile Than On Desktop” . . Retrieved 27 January 2017 .
  8. ^ Jump up to:c “HTML 5 Flux Editor” . PlugNedit Flow . Retrieved 2016-12-21 .
  9. Jump up^ “Free Website Builder – Create a Free Website –” . . Retrieved 27 April 2017 .
  10. Jump up^ “Live Stream Editor! Adaptive Zoom & Web Design Flow” . . Retrieved 27 April 2017 .
  11. Jump up^ Adiseshiah, Emily Grace (Mar 1, 2016). Choosing a web design: Responsive Vs Adaptive .
  12. Jump up^ VenturePact, VenturePact. “Designing for 10000 screens 4 layout tips for responsive web design” .
  13. ^ Jump up to:c Brown, John (22 November 2016). “Flux & Zoom Design” .
  14. ^ Jump up to:c “Flux Adaptive Editor” . Nov 2016.
  15. Jump up^ Marcotte, Ethan (March 3, 2009). “Fluid Grids” . A List Apart.
  16. Jump up^ Gillenwater, Zoe Mickley (December 15, 2010). “Examples of flexible layouts with CSS3 media queries” . Stunning CSS3. p. 320. ISBN  978-0-321-722133 .
  17. Jump up^ Gillenwater, Zoe Mickley (October 21, 2011). “Crafting quality media queries” .
  18. Jump up^ “Responsive design-harnessing the power of media queries” . Google Webmaster Central. April 30, 2012.