Jason Goldberg is an American internet entrepreneur. He is currently the Director and CEO of Simple Token [1] and CEO of Pepo [2] . Prior to this, he served as Cofounder and CEO of e-commerce Fab [3] and Hem. [4] He is from Rockville, Maryland . [5]


Goldberg graduated from Emory University in 1993. [5] In 2001, he received an MBA from Stanford Business School . [6]


Goldberg left Emory University to work for the White House in the Cabinet Affairs office before pivoting to work for Erskine Bowles , President Clinton’s chief of staff. [6] He then left politics for technology, developing digital strategies for AOL Time Warner and T-Mobile . [6] In 2004, he was founded Jobster , a job search engine that pivots into a site to manage employee referrals. [7] The site was a rival to LinkedIn . [8] He sold the company in 2006. [9]

Goldberg launched Social Media in 2008, a social news aggregator, which he later sold to XING. [6] [7]

In 2011, he launched Fabulis, a gay social network. [9] Soon after, it becomes the business to become a fab-site. [9] Its focus was to aggregate designer products in an online marketplace. [7]

In 2014, Goldberg launched Hem , a furniture manufacturing company that doubles as an e-commerce site. [10]

In 2016, Goldberg launched Pepo, a social media app that connects users with experts in live messaging communities on various topics. [11] [12]

In 2017, Goldberg created Simple Token to bridge crypto-currencies and mainstream consumer apps. Simple Token is a blockchain protocol for consumer companies to easily launch their own tokens, without the need to create and maintain new blockchains and token ecosystems. Goldberg came up with the idea for Simple Token when trying to tokenize his social media app, Pepo. Pepo’s development team found that the process was much more costly and complex than they had anticipated. From this, Goldberg has created a technology that enables small-to-medium-sized businesses to become part of their business onto a blockchain and tokenize without complex development requirements. Simple Token will be launched on public token on November 14th, 2017. [13]

Personal life

In August 2012, Christian Friedhelm Schoenherr’s Goldberg married boyfriend in New York. [14]


  1. Jump up^ http://blocktribune.com/simple-tokens-aims-keep-tokening-simple-ico-soon/
  2. Jump up^ http://www.businessinsider.com/fab-ceo-jason-goldberg-new-company-pepo-raised-23-million-funding-tencent-2016-12
  3. Jump up^ “Fab Team” . Fab . Archived from the original on January 8, 2015 . Retrieved January 9, 2015 .
  4. Jump up^ “Hem Contact” . Hem . Archived from the original on January 9, 2015 . Retrieved January 9, 2015 .
  5. ^ Jump up to:b “Making Everyone More” Fabulis ” ” . Mark’s List . Archived from the original on October 18, 2012 . Retrieved January 9, 2015 .
  6. ^ Jump up to:d “The Former White House Help Who Founded Fab Dot Com” . BusinessWeek . Retrieved January 9, 2015 .
  7. ^ Jump up to:c “How High Can Climb Fab?” . FastCompany . Retrieved January 9, 2015 .
  8. Jump up^ “Demolition Man: Why does Fab’s CEO keep building big companies that suddenly implode?” . The Verge . Retrieved January 9, 2015 .
  9. ^ Jump up to:c “Fab CEO Has A Long History Of Mistakes” . Business Insider . Retrieved January 9, 2015 .
  10. Jump up^ “Fab’s CEO, Still Standing, Is Plotting the Next 20 Years” . Re / Code . Retrieved January 9, 2015 .
  11. Jump up^ https://techcrunch.com/2016/12/06/pepo-jason-goldbergs-social-media-app-raises-2-35m-from-his-old-fab-com-backers/
  12. Jump up^ https://techcrunch.com/2017/03/14/jason-goldberg-right-400k-more-to-turn-pepo-into-the-best-place-to-host-live-conversation/
  13. Jump up^ http://blocktribune.com/simple-tokens-aims-keep-tokening-simple-ico-soon/
  14. Jump up^ “Christian Schoenherr, Jason Goldberg” . New York Times .