Moogo was an online website builder , which was designed for users, or HTML or computer programming. It is no longer active to unregistered users stating on its website: “Sorry for any inconveniences.”

About Moogo

The name Moogo originated from the assumption that it did not stand for anything disconcerting. In addition, the word resonates in any language, is easy to pronounce and has a playful tone to it.

Corporate History

Moogo’s parent company, Ideakone, [1] was established in Helsinki in 2005 by Mikko Nurminen [2] and Antti Ala-Ilkka. Because of their entrepreneurial background in the field of technology, both founders have recognized a need for digital communication software. Utilizing the SaaS model, and exploiting the extremely scalable business model and the unsaturated nature of the Finnish market, Ideakone launched their Finnish equivalent of Moogo – aptly branded as Kotisivukone – in 2006.

Kotisivukone has quickly become a foothold on the Finnish market and has become an option for users who have been looking for quick and easy website hosting. The popularity of Kotisivukone grew at a speed of speed, which makes the production and maintenance of individual websites unprecedentedly easy. The self-service concept and the automated invoicing and background systems

The accelerated growth of the domestic market enabled Ideaway to expand the service to the international market. And in the spring of 2007, Moogo was launched. The first international market for Moogo was Finland’s western neighbor Sweden . This international push continued in 2008, when Moogo ‘s English language version was released.

Since its inception, over 200,000 sites have been created with Moogo. The turnover in 2008 was 932 000 euro, [3] and the expected turnover for 2009 is between 1.3 and 1.4 million €. [4]

In 2011 Ideakone decided to shut down Moogo and no longer offers an option to start a new web site. [5] Moogo keeps current sites open until September 2012 and recommends them Yola , Weebly or Webs to host their websites in the future. [6]

Awards and Accolades

  • 2009 Europrix Multimedia Nominee Awards (Content Tools & Interface Design Category) [7]
  • 2009 Europrix Multimedia Awards Winner (Special Award Category) [8]


  1. Jump up^ “Ideakone” . ArcticIndex . Retrieved November 19, 2009 .
  2. Jump up^ “Mikko Nurminen” . LinkedIn . Retrieved November 19, 2009 .
  3. Jump up^ “Ideakone: Financial Information” . Fonecta Ideo . December 6, 2008 . Retrieved November 19, 2009 .
  4. Jump up^ Vilpponen, Antti (November 2, 2009). “Easing Website Development Is A Big Money Business” . ArcticStartup . Retrieved November 13, 2009 .
  5. Jump up^ “Moogo” . Retrieved December 8, 2011 .
  6. Jump up^ “Moogo is closed” . Retrieved December 8, 2011 .
  7. Jump up^ Europrix 2009 Nominees
  8. Jump up^ Europrix 2009 Winners